Highwire performed the management due diligence on Primary’s recent investment in to Sigma Sports, which is the UK’s leading premium omni-channel retailer of cycling equipment, with an e-commerce platform selling into territories across the globe and destination stores in Hampton Wick and Oakham, Leicestershire.
The team are all keen cyclists and passionate about the business and their customers, with a desire to achieve further growth by capitalising on their strong market position and the public’s increased interest in health and fitness. The investment will allow the team to realise their plans by developing their product range and expanding into new geographies.
"Highwire Consulting provided high quality management referencing and team due diligence, helping Primary complete its exciting investment in Sigma Sports."
Graham Heddle Partner Primary